The surprising science behind why certain colors look better on you

Published on January 11, 2025

by Brandon Williams

Have you ever put on a shirt or dress in a certain color and received countless compliments on how great you looked? Or maybe you put on a different color and suddenly felt self-conscious or washed out. As it turns out, there is a scientific reason why certain colors look better on you than others. Your skin tone, hair color, and even eye color all play a role in determining which colors will enhance your appearance. In this article, we will delve into the surprising science behind why certain colors look better on you and how you can use this knowledge to your advantage.The surprising science behind why certain colors look better on you

The Role of Skin Undertones

Before we dive into how colors can enhance or detract from your appearance, it’s important to understand the concept of skin undertones. Your skin’s undertone is the underlying hue that shines through the surface of your skin. It is different from your skin tone, which can change based on factors such as sun exposure and circulation. Undertones typically fall into three categories: warm, cool, and neutral.

If you have warm undertones, your skin will have a yellow, peachy, or golden hue. On the other hand, cool undertones are characterized by a pink, red, or blue undertone. Neutral undertones fall somewhere in between and may not lean towards one side or the other. To determine your undertone, you can look at the veins on your wrist. If they appear green, you likely have warm undertones. If they appear blue or purple, you have cool undertones, and if they are a mix of both, you may have neutral undertones.

Colors for Warm Undertones

If you have warm undertones, colors with warm tones will enhance your appearance the most. These include earthy colors like red, orange, yellow, and green. Warm tones tend to have a yellow or golden undertone, which complements warm undertones. However, be mindful of how dark or light the shade is, as well as the intensity. Deep, rich shades like burgundy and burnt orange will look stunning, while lighter pastel shades may not be as flattering.

Colors for Cool Undertones

Cool undertones, on the other hand, are complemented by colors with cool tones. These include jewel tones like ruby red, royal blue, and emerald green. Just like with warm undertones, the intensity and darkness of the color can make a difference. For instance, icy shades may wash out cool undertones, whereas deep shades of cool colors will enhance them.

The Impact of Hair Color

Another factor that plays a role in determining which colors look best on you is your hair color. Just like your skin undertones, colors can be divided into warm and cool tones. If you have warm-toned hair, then warm colors will complement you the most, while cool-toned hair will be enhanced by cool colors. If you have natural red, auburn, or blonde hair with warm tones, then warm colors will be your best bet. For those with black, dark brown, or ash blonde hair with cool tones, cool colors will look stunning.

Colors for Warm Hair Tones

Warm-toned hair is complemented by warm colors, such as yellow, gold, and earthy tones. However, warm blondes should be cautious of wearing shades of yellow that are too bright, as they may clash with your hair color. Instead, opt for a muted version, like a mustard or ochre shade. For those with red hair, go for an orange-based red instead of a blue-based one. Warm brunettes will look great in shades like copper, mustard, and olive green.

Colors for Cool Hair Tones

Cool-toned hair is complemented by cool colors, such as blue, purple, and cool greens. Cool blondes should steer clear of yellow tones in their clothing, as it will clash with your hair color. Instead, opt for cooler shades of blonde, like platinum or ash. For those with black or dark brown hair, shades like navy, royal blue, and emerald green will enhance your hair color.

The Importance of Eye Color

While skin undertones and hair color play a significant role in determining which colors will look best on you, your eye color should also be taken into consideration. Different eye colors will be enhanced by specific colors, so it’s important to keep this in mind when choosing your outfits.

Brown Eyes

For those with brown eyes, colors like gold, copper, and warm greens will complement your eye color. You can also enhance your brown eyes by choosing clothing with warm undertones to bring out the richness in your eyes.

Blue Eyes

Blue-eyed beauties can make their eyes pop by choosing shades like pink, blush, and sky blue. These colors will contrast with your eye color and make them stand out. You can also opt for clothing with warm undertones to bring out the warmth in your eyes.

Green Eyes

If you have green eyes, shades like purple, lavender, and plum will look stunning on you. These colors will bring out the green tones in your eyes and make them appear more vibrant. You can also opt for clothing with warm undertones to make your eye color pop.

In Conclusion

The science behind why certain colors look better on you may seem complex, but once you understand your skin undertones, hair color, and eye color, it becomes much more manageable. By incorporating your natural features into your clothing choices, you can enhance your appearance and feel more confident in what you’re wearing. So next time you want to change up your wardrobe, remember to keep these tips in mind and choose colors that will make you look and feel your best.